Norse Projects

The Copenhagen-based brand is known for its streetwear, workwear, and high-end fashion. Founded in 2004, it started as a retail store before launching its own label in 2009. The brand emphasises minimalist design, quality craftsmanship, and functional pieces that are both stylish and versatile.

But what have they done for the planet?

The ‘Denim Program’ reflects a sustainable approach to an enduring staple. Crafted in the picturesque town of Urbania, Italy, Blue Line denim seamlessly blends heritage craftsmanship with contemporary manufacturing techniques.

Embracing eco-friendly innovation, the nearby washing facility in Grottammare harnesses solar energy, showcasing a commitment to sustainable practices. This solar-powered approach not only reduces the carbon footprint but also highlights the future of responsible fashion.

Norse Projects is another of Søndag’s favourite brands, the contemporary, Scandi style produces timeless pieces that belong in your wardrobe.

Their Copenhagen store brings joy to every Scandi fashion and design lover who’s blessed to visit. The smell of wood as you enter the store greets you warmly, and you won’t want to leave empty-handed.

Make your next pair of jeans Norse Projects, not only for the planet, but for your own style, too.

With love,

Søndag