A Day’s March

We got the ball of Scandinavian fashion rolling with Norse Projects from Copenhagen. Now it’s time to roll the ball across the Øresund Bridge into Sweden as we talk about ‘A Day’s March’.

I first found the brand by aimlessly ambling through Oslo before catching a plane to London. Regretfully, I was in a rush, but I managed to take their SS24 catalogue with me.

If not for my time constraint, I may well have been there for a long while. The sleek elegance of the store pulls you in, and the extremely high-quality clothing holds you there.

The Swedish label encapsulates Scandinavian style and minimalism with aplomb. It’s a brand that could alter your day of shopping from mediocre to superb via a single rail of clothing.

High quality is A Day’s March’s love language, they’re all about making clothes with long-lasting quality and design, beyond trends. How do they do this so well?

‘Made In Portugal’. In the mountains of Northern Portugal, close to Porto, tight roads take you to the family-owned textile factories that have been there for over a century. The main part of the brand's production is based here, both production and dyeing facilities, which results in less transport between production lines, while also cutting down travel on the brand’s part, as they can visit weavers and sewing factories on the same trip, reducing their footprint.

A Day’s March also produces as much of their clothing as possible in Europe, as a lot of the factories use renewable energy. It’s little things like this that brands can do to reduce their damage to the planet, while the fashion industry is far from being environmentally friendly, A Day’s March is firmly leading the way with the belief that there is an alternative way to consume clothing.

With love,

Søndag